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Retail Insight | China

Jon Bird

Executive Director

VML

Jon.Bird@vml.com

 

China signals

future of retail

and mobile use

  

If you want to see the future of retail, look to China – in many ways, they are leading the world. In part that reflects the receptivity of the Chinese consumer to new technology. If you consider mobile activity on Singles Day, for example, somewhere around 90 percent of purchases on Alibaba were made through mobile on Alibaba’s AliPay platform. Chinese consumers are using mobile in every aspect of their lives. And the Chinese consumer can also pay the rent, or buy household products, or hail a ride-sharing—all on the same platform.