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Retailer extends digital and physical footprint




Matahari Department Store

Company: Matahari Department Store Tbk PT

Brand value: US$1,819 million

Headquarter city: Tangerang

Year on Year change: -13%

Industry: Retail

Year formed: 1958


The Matahari chain of department stores is growing apace both online and in the physical retail world, expanding into four new cities in the past year. It now has 151 stores in 70 cities across the country, catering to the desires of Indonesia’s growing middle classes. It continues to invest in its e-commerce brand Mataharimall, and in mid-2016 launched a shopping app for mobile. Stores carry a wide range of clothing and homewares, but the focus in brand communications is usually fashion, emphasizing the range of labels and styles available and the way Matahari can cater to everyone’s tastes. The brand has long been a sponsor of Jakarta Fashion Week, and also supports fashion event Pesona Ramadhan Fashion Delight. Warta Ekonomi magazine recently gave Matahari a Living Legend Companies Award, in recognition of its ability to see out many economic crises in its almost 60-year history. Matahari shares were floated in 2013, and the public now owns 73.52 percent of the company, with PT Multipolar and Asia Color Company the other major shareholders.