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Company: Dirk Rossmann GmbH

Brand value: US$1,922 million

Change since 2019: 7%

Headquarter city: Burgwedel

Category: Retail

Year formed: 1972

Rossmann has grown from a single store in Hanover into the second-largest drugstore chain in Germany. It also operates across Europe and is expanding at the rate of about 200 new stores each year, roughly half of those in Germany. Stores carry a vast assortment of goods, ranging from skin and body care items, to baby products, cleaning agents, food and wine, along with photo services and special promotional and seasonal items. Rossmann’s “Schön für mich" (Beautiful for me) campaign encourages not just beauty but also health and emotional wellbeing, with an individual outlook on life. Rossmann positions itself as a brand with a socio-political attitude. In a recent advertisement, in the style of a music video, it urged tolerance and was opposed the pressure on young women to strive for perfection; the tagline is "Come as you like, stay as you are". Rossmann supports a range of social projects, including the German Children’s Fund and a mentoring project called Die Leselhelfer.