RWE

Company: RWE AG

Brand value: US$1,772 million

Change since 2018: NEW ENTRY!

Headquarter city: Essen

Industry: Energy

Year formed: 1898

RWE is one of Europe’s leading suppliers of energy, supplying around 20 million homes with electricity, and 10 million with gas. The business launched over a century ago in Essen, in the west of the country, and now operates across not just Europe but also Asia and the USA. RWE’s energy comes from gas, coal, hydropower, biomass and renewable sources such as nuclear. The focus is shifting increasingly towards renewables, and in 2016 the company split off its renewable business into a specialist division, Innogy. The majority stake held by RWE in Innogy will be transferred to E.ON as part of a wide-ranging exchange of assets and business units. RWE’s communications tagline is „ZUKUNFT. SICHER. MACHEN.“ („Making the Future Secure“), and this features in advertising and in the brand’s support for sport, education and culture. It stresses the importance of a sustainable energy supply, and sponsors grassroots organizations in the markets where it operates, particularly those that help young people.