Saint Laurent – in 2020 #18 (+1)
Parent Company: Kering Group and L’Oréal Group
Brand Value 2020: $4,303m (US$)
Change from 2019: +20%
Headquarter City: Paris and Clichy
Year Formed: 1961
Saint Laurent is a luxury men’s and women’s fashion brand, encompassing ready-to-wear clothing, shoes, bags, accessories, eyewear and gifts. Creative Director Anthony Vaccarello’s determination to respect the brand’s DNA while increasing its modern relevance is yielding results. The brand has continued to flourish, maintaining its buoyant growth trajectory for another year (+16.6% sales). Notable campaigns have included influencers such as Zoë Kravitz and Lennon Gallagher in 2018, and Danish it girl Freja Beha Erichsen and Keanu Reeves in 2019. Significant investment in physical stores and the online retail environment through 2018 and into 2019 have underpinned the great financial results. New stores have opened in emerging and mature markets, including 10 additional points of sale in China, and there has been significant renovation of existing stores. The Saint Laurent Rive Droite stores in Paris and LA are the latest innovative addition to the portfolio, aiming to curate and cultivate a larger Saint Laurent world through books, music, and assorted curios. Online, the modernized website offers an immersive experience and improved e-commerce in 50+ markets. Saint Laurent continues to move strongly into the future, while respecting its iconic DNA.