Company: salesforce.com, Inc.
Brand Value: $28,669 Million
Headquarters: San Francisco, CA
Year on Year Change: 40%
Date formed: 1999
San Francisco-based Salesforce is a cloud-based computing company, focused primarily on the customer relationship management (CRM) market. It provides web-based applications that allow companies to view, share, and analyze information related to their sales and marketing efforts. Serving everything from small businesses to large enterprises, Salesforce currently has roughly 150,000 customers around the world. Salesforce is benefitting from long term industry trends towards providing better and more personalized customer experiences. In its communications, the brand tends to demonstrate the positive impacts of the brand and reinforce its “#1CRM” positioning. Salesforce was the third fastest growing brand in the Top 100 by brand value, notching a 40 percent gain.