Parent Company: Santam Limited
Brand Value: $385 Mil.
Headquarter City: Cape Town
Year on Year Change: -12 percent
Year Formed: 1918
In March 2018, the Suid-Afrikaanse Nasionale Trust en Assuransie Maatskappy (SANTAM) company celebrated its hundredth anniversary. Today, Santam not only remains South Africa’s leading general insurance company but has also expanded into a multinational general insurance group. Its global network of over 2,700 intermediaries and direct channels serves over a million home, business, and agricultural policyholders in Africa, Asia, and South America. Santam speaks to consumers through its “Insurance Good and Proper” positioning, which continues to resonate with the market. Santam has received many awards and achievements over its long history and recently was named one of the “Top Employers in South Africa” by the Top Employers Institute.