SANTAM

Parent Company: Santam Limited

Brand Value: $316 million

Headquarter City: Cape Town

Year on Year Change: -18%

Industry: Insurance

Year Formed: 1918

In March 2018, the Suid-Afrikaanse Nasionale Trust en Assuransie Maatskappy (SANTAM) company celebrated its hundredth anniversary. Today, Santam is South Africa’s leading general insurance company and has also expanded internationally. Its global network of intermediaries and direct channels serves over a million home, business, and agricultural policyholders in Africa, Asia, and South America. Santam speaks to consumers through its “Insurance Good and Proper” positioning, which continues to resonate with the market. Santam has received many awards and achievements over its long history and in 2020 was named one of the “Top Employers in South Africa” by the Top Employers Institute—its fourth year in a row on the list.