SANTAM
Parent Company: Santam Limited
Brand Value: $316 million
Headquarter City: Cape Town
Year on Year Change: -18%
Industry: Insurance
Year Formed: 1918
In March 2018, the Suid-Afrikaanse Nasionale Trust en Assuransie Maatskappy (SANTAM) company celebrated its hundredth anniversary. Today, Santam is South Africa’s leading general insurance company and has also expanded internationally. Its global network of intermediaries and direct channels serves over a million home, business, and agricultural policyholders in Africa, Asia, and South America. Santam speaks to consumers through its “Insurance Good and Proper” positioning, which continues to resonate with the market. Santam has received many awards and achievements over its long history and in 2020 was named one of the “Top Employers in South Africa” by the Top Employers Institute—its fourth year in a row on the list.