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Seat

SEAT

Company: Volkswagen AG

Brand value: US$232 million

Change since 2019: -16%

Headquarter city: Martorell (Barcelona)

Category: Cars

Year formed: 1950

SEAT is the largest automobile manufacturer in Spain and promotes its Spanish heritage through the names of its models, which include the IBIZA, LEON and ATECA. The brand is focusing on environmental protection and in 2019 reduced by 43 percent its impact on the environment according to five key indicators. It has pledged to halve the environmental impact of its vehicle production processes by 2025 compared to 2010 levels. In a related move, SEAT has launched a new urban mobility brand, SEATMó, to promote transport for individuals in cities. The brand’s first products include the eScooter 125 and eKickscooter 65.

During the COVID-19 pandemic crisis, SEAT produced respirators for Spanish hospitals at its factory in Martorell. SEAT is a global brand with distribution in around 80 countries. Sporty designs and competitive pricing mean the range tends to appeal to younger car buyers.

Company: Volkswagen AG

Brand value: US$232 million

Headquarter city: Martorell (Barcelona)

Industry: Cars

Year formed: 1950

SEAT es el mayor fabricante de automóviles de España, y promueve su herencia española con la denominación de sus modelos, como los conocidos IBIZA, LEON y ATECA. 

La marca está comprometida con el cuidado del medioambiente y en 2019 logró disminuir un 43% sus cinco principales indicadores medioambientales.  Se ha comprometido a rebajar un 50% su huella medioambiental derivada de la producción de vehículos para 2025 respecto a los niveles de 2010. En esta misma línea ha lanzado una nueva marca de movilidad urbana, "SEATMó", para fomentar el transporte individual en las ciudades, y que comienza con los "eScooter 125 y "eKickscooter 65".

Durante la crisis Covid-19, Seat produjo respiradores para los hospitales españoles en su fábrica de Martorell.

SEAT es una marca global que tiene distribución en 80 países. Sus diseños deportivos y precios competitivos suelen atraer al segmento más juvenil de automovilistas.  

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