Parent Company: Jacobs Douwe Egberts B.V.
Brand Value: US$1,047 Mil.
Headquarter City: Amsterdam
Year formed: 2001
Senseo is the name for a coffee brand system developed by Jacobs Douwe Egberts, in a technical partnership with Phillips. The coffee system is known for the pads it uses to brew single-serve cups of coffee. The Senseo machine has become very popular (with tens of millions of machines sold globally) because of its modern design, convenience, speed, and lower price compared to some competitors. The Senseo system is the number one single-serve coffee system in the Netherlands and several other European countries. Going forward, Senseo wants to be loved just as much for its coffee as for its appliances – to be a coffee brand that wakes people up to living in the now. An international advertising campaign has been developed to support this idea. Senseo finds it important that their coffee is produced 100 percent sustainable. That is why they exclusively use UTZ certified coffee for their coffee pads. Moreover, Senseo offers some of the most environmentally friendly packaging among single-use coffee brands. Jacobs Douwe Egberts B.V. is controlled by family-owned JAB Holding Company.
Responsibility index: 102