We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.



Parent Company: Royal Dutch Shell Plc

Brand value: $19,016 Mil.

Headquarter city: The Hague

Industry: Energy

Year formed: 1907

From humble beginnings as a family-run shop selling exotic seashells, Royal Dutch Shell has become the world’s largest fuels retailer – operating filling stations that serve some 30 million people daily. In the late 1800s, the sons of London shopkeeper Marcus Samuel launched a fleet of steamers to carry oil through the Suez Canal; they called this venture Shell Transport and Trading Company. At the same, the Dutch Petroleum Company was developing an oil field in Sumatra, Indonesia. The two companies joined in 1907 to become the Royal Dutch Shell Group, which was represented from the start by a scallop-shell logo. Though best known for its convenience-focused refueling stations, Shell’s vast reach also encompasses marine, aviation, chemical, gas, and low-carbon fuel operations. The company employs some 82,000 people across more than 70 countries. The company is publicly preparing for a transition to lower-carbon energy, and published a scenario detailing how society could meet the requirements of the Paris climate change agreement by 2070. The Paris Agreement has sent a signal around the world: climate change is a serious issue that governments are determined to address. Shell wants to play their part and contribute to the global effort to tackle climate change and meet carbon control goals. Working towards their Net Carbon Footprint ambition is how Shell plans to do this. Royal Dutch Shell is listed on the London Stock Exchange, Euronext Amsterdam, and the New York Stock Exchange.