Company: Royal Dutch Shell plc
Brand value: US$16,129 million
Change since 2019: -22%
Headquarter city: The Hague, Netherlands
Year formed: 1907
Best known to UK consumers as a network of filling stations, Shell is a major energy producer and supplier, accounting for 10 percent of the UK's total oil and gas production. It has operations in over 70 countries, producing 3.9 million barrels of oil equivalent every day. As well as focusing on the sale of non-fuel items from its forecourt convenience stores, Shell has gradually been shifting its focus away from oil and towards renewable sources of energy, with the aim of being a net-zero-carbon company by 2050, if not sooner. It has been selling renewable energy and biofuels alongside its traditional oil and gas, and working on offsetting the carbon emissions the business generates.
Communications around International Women’s Day saw the brand add an apostrophe to its name (She’ll), and release videos featuring lines such as “She will be heard”. The brand has also been working to nurture young people’s interest in science and technology, and the fourth Shell Generation Discover festival was held in 2019, aimed at primary school-aged children.