Parent Company: Shoprite Holdings Limited
Brand Value: $779 Mil.
Headquarter City: Cape Town
Year on Year Change: -31 percent
Year Formed: 1979
Shoprite is Africa’s largest supermarket retailer, with its parent company operating 2738 outlets in 15 countries across Africa and the Indian Ocean islands. In addition to selling household essentials, its Money Markets service enables customers to pay accounts, send money, book bus tickets, and even take care of insurance in-store. Some outlets also offer LiquorShop and MediRite Pharmacy services. Shoprite’s rather large decline in brand value is due to its financial results and low brand contribution score, as well as the negative macroeconomic climate.