li:before{content:"o "}ul.lst-kix_list_1-0{list-style-type:none}.lst-kix_list_1- BrandZ is the world's largest brand equity database. Created in 1998 and continually updated. BrandZ is an invaluable resource, containing data on brands gathered from interviews with over 150,000 people every year in up to 400 studies around the world"> brandZ | Report -
We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Sixt

SIXT

Company: Sixt SE

Brand value: US$1,293 million

Change since 2019: -8%

Headquarter city: Pullach (near Munich), Germany

Industry: car rental company (core business)

Year formed: founded in 1912

Sixt is an international car rental service recognizable by its black-and-orange logo and its bold tongue-in-cheek advertising. In Germany, where it is the market leader, the brand is mainly used for business rentals and promotes the high quality of its fleet – mostly cars of German origin – and its low prices. In the past year, Sixt has withdrawn from a car-sharing service with BMW called DriveNow, and has launched its own service, Sixt Share, which offers quality cars at low prices. The brand has also launched the ride-sharing service Sixt Ride and has announced €100 million in investment to further develop new mobility services. Projects so far include a pilot at airports for digital self-service rentals. Sixt advertising often takes an amusing look at events in the news; the brand is unafraid to poke fun at politicians and uses wordplay to attract attention and share a joke with consumers.