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Company: Sky UK Ltd

Brand value: US$8,949 million

Change since 2019: -11%

Headquarter city: London (Isleworth)

Industry: Telecom Providers

Year formed: 1990

Pay TV in the UK was for many years almost entirely dominated by Sky; now, consumers have more viewing options than ever before, with new digital platforms being launched all the time. In response to the competitiveness of the landscape, Sky has been forming content partnerships to establish itself as the destination for all the best viewing. The newly launched Disney+ streaming service is available to Sky customers, and Sky and Netflix have agreed a new multi-year deal agreement in the UK that gives Sky subscribers the option to Netflix’s Basic Plan on Sky Q. Sky has also struck deals with the BBC, Channel 4, Channel 5 and Warner Media. Sky also produces much of its own content, and has announced plans for a new film and TV studio in north London to open in 2022. The brand is well known for live sports coverage, which it is upgrading by integrating augmented reality technology. The recent “Watch it Live. Feel it all” campaign was shot ahead of the Formula 1 racing season in international locations where F1 events are held, featuring drivers Charles Leclerc and Lewis Hamilton in a head-to-head rush for the finish line.