We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Snapchat

Snapchat

Company: Snap Inc.

Brand Value: $10,845 Million

Category: Technology

Headquarters: Venice, CA

Year formed: 2011

Snapchat is a camera, image messaging, and multimedia brand that first launched in 2011. Its original point of differentiation was that its messages were short-lived and quickly deleted, which encouraged a more free-flowing and natural communication when compared with traditional social media. The social media channel of choice for young people/Gen Z, Millennials have also quickly adopted it, though its user base has broadened since. In addition to sending messages, the platform allows brands and regular users to create curated stories about any topic they choose and use filters and lenses to enhance their posts. Snapchat has 166 million daily active users as of May, 2017.Parent company Snap Inc. also markets Snap Spectacles, a pair of sunglasses with a camera that interacts with the service. Snap Inc. has seen its stock price drop since an IPO in 2017, mainly due to lofty expectations and slowing user growth.

 

IF YOU LIKE THIS THEN YOU WILL LIKE THESE...