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Societe Generale

Societe Generale



Brand value: US$2,061 million

Headquarter city: Paris

Industry: Banks

Year formed: 1864

Societe Generale is a French retail bank offering individual and business customers a range of financial services, with a growing emphasis on digital options. The brand is seen as a premium offering in the banking sector, and positions itself as an innovator and leader, with excellent customer service. It has 8.1 million individual customers and nearly 450,000 professional customers, associations and business customers, not counting its Credit du Nord and Boursorama brands. It has grown into a major global banking brand, with a presence across Europe, Asia and Africa, where it has recently launched a new mobile-only bank, YUP. In France, where there are more than 2,000 Soc-Gen branches, the bank has been targeting high-net-worth individuals with its private banking program, operated through 80 centers around France. It has also been driving a long-term transformation plan with a focus on digital and mobile services to help customers manage their money – and even open a new account – online. In 2016, the number of online interactions with the bank rose by about 900 million. In addition, 190 branches have been equipped with self-service areas that are open seven days a week with longer-than-usual opening hours. It is one of the few banks in France to use a chatbot for customer service. Since 2010, Soc-Gen’s slogan has been “Développons ensemble l’esprit d’équipe”, or “Together, develop team spirit”. In its communications in the past year, it has focused on digital innovations that help small businesses and individuals. It has also highlighted the brand’s sponsorship of the 2019 Rugby World Cup and its support for the national team, with a campaign showing players at their training camp receiving tweets of encouragement from fans ahead of games, wherever they are in the world. Societe Generale is listed on the Euronext Paris.