Société Générale – in 2020 #31 (-1)
Parent Company: Société Générale SA
Brand Value 2020: $1,549m (US$)
Change from 2019: -14%
Headquarter City: Paris
Year Formed: 1864
Société́ Générale is a retail bank with more than 2,000 branches in France, and 31 million clients worldwide, including individuals, professionals and business customers. The bank offers a range of financial services, with a growing emphasis on digital options. In its communications in recent years, Société Générale has focused on digital innovations such as credit cards with cryptograms, and Apple Pay. Société Générale positions its advisors as trusted partners who can guide clients through the more complex aspects of their banking needs, while offering solutions to help them complete basic interactions with the bank independently. New initiatives include The Future is You, a highly customer-centric campaign. The company is also making efforts to incorporate positive and sustainable practices. Société Générale was one of the first banks to make a strong commitment to the 2015 United Nations Climate Change Conference (COP 21) and the 2016 Paris Agreement, and to align its activities by 2020 with the International Energy Agency’s trajectory to limit global warming. As part of its Transform to Grow strategic plan, the Group has set itself the objective of contributing €100 billion to energy transition between 2016 and 2020. By 31 March 2019, Société Générale had already achieved 78% of its objective, with €56.4 billion of green bond issues led or co-led by the bank, and €21.5 billion in consulting and financing in the renewable energy sector.