Parent Company: Sony Corporation
Brand value: $11,695 million
Headquarter city: Tokyo
Year formed: 1946
Sony is a multinational conglomerate and a business holding company that controls the Sony group. Although best known for its hardware, movie, and music sectors, Sony group subsidiaries are also engaged in banking, entertainment, and education activities. Sony began in 1946 as a small company with about 20 employees and capital of ¥190,000; it started exporting its products overseas in the 1960s. Innovation has been part of the brand’s tradition from the start; in 1950, Sony developed first tape recorder in Japan, followed by breakthroughs such as the Walkman, the Handicam, and the PlayStation. They adopted the name Sony Corporation in 1958. In the 1960s, local subsidiaries were established in the United States, United Kingdom, and other countries overseas. Since the 1960s, Sony has also expanded into businesses other than electronics. The company’s goal is to “Fill the world with emotion, through the power of creativity and technology,” a mission the brand continues to fulfill with products like its new “Toio,” a robot toy that draws out children's ingenuity, and its professional-grade digital cameras. After splitting off its PC operations and some of its television business earlier in the decade, the company has returned to record profits with a focus on gaming, network services, and image sensor technologies. Sony is listed on the Tokyo and New York Stock Exchanges.