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Southwest

Southwest

Company: Southwest Airlines Co.

Brand Value: $6,589 Million

Headquarters: Dallas, TX

Year on Year Change: -16%

Category: Travel Services

Year Formed: 1967

Southwest is the largest low-cost airline carrier in the world and the largest domestic air carrier in the US. While it offers a budget, no-frills service for customers, it is also known for openness, honesty, and fun customer experience. Under the tagline, “Low fares. Nothing to hide,” it offers remarkably consistent service (all of its planes are Boeing 737s, which has led to some issues due to the problems with the 737 Max). Southwest is also well known in its home market for its humorous advertisements, including its wry “Wanna get away?” spots that place characters in highly embarrassing situations.

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