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Sprint

Sprint

Company: Sprint Corporation

Brand Value: $11,931 Million

Category: Telecom Providers

Headquarters: Overland Park, KS

Year on Year Change: 4%

Year Formed: 1899

Sprint is the fourth-largest wireless communications provider in the United States.[1] The company was originally formed to deliver phone service around Abilene, Kansas, and the company went through many changes prior to being purchased by Softbank Corporation, a Japanese corporation, in 2013. In recent years, it has differentiated itself largely on price. To emphasize this, it has launched marketing campaigns against Verizon, touting its less expensive offering for roughly the same service. In a long, ongoing saga Sprint has sought to merge with T-Mobile to compete more effectively with their larger rivals.


[1] https://www.statista.com/statistics/199359/market-share-of-wireless-carriers-in-the-us-by-subscriptions/

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