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Sprite

Sprite

Company: The Coca-Cola Company

Brand Value: $5,358 Million

Headquarters: Atlanta, GA

Category: Soft drinks

Year formed: 1961

Sprite is a colorless, lemon lime soft drink with a large number of variants. Developed in West Germany, it was introduced by its parent company Coca-Cola into the United States market in 1961. Billed as a direct competitor to 7-Up, it has since surpassed its rival in market share. Sprite is marketed primarily to young and urban audiences, while its mass market pricing makes it more accessible to lower income consumers. It has long distinguished itself in the marketplace through its clear color and irreverent messaging around refreshment. Sprite was among the first brands to embrace hip hop artists and has counted LL Cool J, KRS 1, and Missy Elliot among its spokespeople, as well as more recent stars. It also had a long-running partnership with basketball player LeBron James. Sprite is currently benefiting from a market trend away from diet soft drinks.

 

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