Company: SSE plc
Brand value: US$ million
Change since 2018:
Headquarter city: Perth, Perthshire
Year formed: 1998
SSE is a supplier of domestic electricity and gas, and describes itself as a reliable and sustainable supplier of energy. In a move away from the category’s usual focus on price, SSE emphasises its commitment to customers. A planned merger with nPower was called off in late 2018 due to what both parties described as challenging conditions – increasing competition in the industry and a government price cap on energy. SSE was appointed energy supplier to customers of Brilliant Energy, which ceased trading in the early part of 2019. The brand is the sponsor of the SSE Arena in London, formerly known as Wembley Arena, and SSE customers can get event tickets for the venue in advance of general sales. The brand is highly active on social media, building relationships by handling customer queries online. Community initiatives include a project with the Scottish Fire and Rescue Service to help make homes safer, and encouragement for customers to claim a government discount on their winter heating bills.