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St George

St. George

Company: Westpac Banking Corporation

Brand value: US$2,212 million

Change since 2018: -17%

Headquarter city: Sydney

Category: Banks

Year formed: 1937

St. George Bank positions itself as a leader on customer satisfaction and innovation. It was the first Australian bank to offer electronic banking, in 1994, and continues to invest in digital services. In late 2018, the bank announced its customers could add their cards to Google Pay, and St. George customers are now able to use Google Pay digital wallets to withdraw cash from major retailers. Several branches have closed as the bank promotes digital alternatives to physical banking. In the past year, St. George has joined a new industry partnership with the University of NSW and the non-profit Advanced Manufacturing Growth centre, to help propel Australia’s manufacturing industry into the digital age. The bank was not significantly criticised by the banking Royal Commission, but it is a subsidiary of Westpac, and censure aimed at the parent company has had an effect on perceptions of St. George. The dragon in the St. George logo often features in the brands’ advertising.