We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Standard Chartered

Standard Chartered

Company: Standard Chartered PLC

Brand value: US$3,014 million

Headquarter city: London

Industry: Banks

Year formed: 1853


Standard Chartered has a history of over 160 years in the UK, with its global headquarters having been situated in London since 1907, though the Standard Chartered name has only been in use since the late 1960s. Despite its British heritage, the brand recently announced plans to move its operations to Frankfurt following Britain’s exit from the European Union. It is one of the UK’s largest banks, and operates in corporate and institutional, commercial, private banking, and retail segments. It has more than 1,100 branches, offices and outlets in 68 countries, with a focus on some of the world’s fastest-growing markets in Asia, Africa and the Middle East. Standard Chartered’s brand promise is “Here for Good”, and in the UK the brand is a long-time sponsor of Liverpool Football Club. Globally, Standard Chartered has recently launched ADVICE, a digital wealth advice tool linked to Thomson Reuters real-time market information. Advertising tends to focus on how the bank can help people pursue their ambitions. The company recently blamed regulatory uncertainty for its decision to not restart dividend payments, despite reporting an 82 percent rise in first-half pre-tax profits in 2017. Standard Chartered has been listed on the London Stock Exchange since 1969 and is a constituent stock of the FTSE 100 index. It is also listed in Hong Kong and Mumbai.