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Starbucks

Starbucks

Company: Starbucks Corp

Brand Value: $46,071 Million

Headquarters: Seattle, WA

Category: Fast food

Year formed: 1971

Styled as its customers’ “third home,” Starbucks has become a dominant purveyor of high-quality coffee products around the world. Founded in 1971 by Howard Schulz, the brand focuses on a huge but niche market, operating more than 13,000 stores in the United States and 24,000 worldwide.Through the years, Starbucks has relied on its products, stores, and service, rather than franchising and advertising, to build its business. While a global corporation, it has created goodwill in local communities by offering its employees compensation and benefits well above industry norms. Starbucks has also invested heavily in digital innovation, especially with an innovative app that enables mobile payments, digital rewards, ordering ahead, and even finding out what songs are playing in stores. The company continued its fast pace of expansion last year, growing its revenue 11.3% to $21.3 billion.

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