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Starbucks

 Starbucks

Company: Starbucks Corp

Brand Value: $46,897 Million

Headquarters: Seattle, WA

Year on Year Change: 11%

Category: Fast Food

Year formed: 1971

Styled as its customers’ “third home”, Starbucks has become a dominant purveyor of high-quality coffee products around the world. Founded in 1971 by Howard Schulz, the brand focuses on a huge but niche market, operating roughly 30,000 stores worldwide. It also markets its coffee and ready-to-drink products in supermarkets and other retail outlets. Through the years, Starbucks has largely relied on its products, stores, and service to build its business. It has also invested heavily in digital innovation, evolving its rewards app that enables mobile payments and facilitates more seamless ordering and pick-up. It has also partnered with Uber on Starbucks Delivers, an initiative to bring Starbucks products to customers wherever they are. To keep things fresh throughout the year, the brand also rolls out seasonal products, like its Cadbury Egg and Pink Flamingo Frappuccinos.

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