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Subway

Subway

Company: Doctor's Associates Inc.

Brand Value: $19,529 Million

Headquarters: Milford, CT

Category: Fast food

Year founded: 1965

Subway is the world’s largest restaurant chain by number of stores with 45,000 locations, more than 30,000 of which are in the United States. The brand serves a variety of convenient sandwiches to customers looking for a quick and healthy meal. In recent years, Subway has faced steady pressure from challenger brands that are capitalizing on changing consumer preferences for fresh, local ingredients and digitally-enabled experiences. As a result, the brand has seen a 3-year sequential decline in sales. But change may be on the way. To reconnect with millennials, the brand has hired a 150-person, in-house digital team and launched a new Fresh Forward concept that features brightly colored pilot stores with curated music and integrated digital ordering and pickup. Subway also debuted a new logo in 2016 and emphasized its value with a new “So much sandwich” tagline.

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