Company: PT Summarecon Agung Tbk
Brand Value: US$255 million
Year on Year Change: -9%
Headquarters: Jakarta, Indonesia
Industry: Real Estate
Year Formed: 1975
Summarecon is a property company with three main areas of focus: property development, property management, and recreation and hospitality. It specializes in townships that integrate shopping and office space with residential property and community facilities. In response to rising demand for affordable housing among young people and lower income earners, Summarecon has announced several new developments and ways to pay. The brand has said it will launch more homes costing under IDR 2 billion, and, to cater to millennials, is allowing payment by installments for down-payments starting at IDR 50,000 per day. Newly launched projects also include Srimaya Residence, which is aimed at middle income earners. Summarecon is also partnering with PT Toyota Housing Indonesia to build housing in the Summarecon Emerald Kawarang development. Individual developments and the Summarecon brand are promoted across multiple media platforms, including “Wonderful Living”, a lifestyle television program on Kompas and Metro TV, Facebook, Instagram, YouTube, radio talk shows and property exhibitions.