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Summary of brand and category changes

  • The BrandZ™ Top 100 Most Valuable Chinese Brands 2017 rose 6 percent in value, to $557 billion.
 
  • Tencent remained China’s most valuable brand, increasing 29 percent, following a 24 percent increase a year ago and almost doubling in value in 2015.
 
  • E-commerce giant Alibaba moved into second place in the BrandZ™ China Top 100, ahead of China Mobile, the world’s largest telecom provider.
 
  • Xueersi and New Oriental, education brands, led brand value growth, rising 58 percent and 43 percent, respectively.
 
  • Letv and Tencent, technology brands, and the food and dairy brand Mengniu, led the BrandZ™ China Top 100 in Brand Contribution, the BrandZ™ metric that measures the strength of brand alone with financial and other factors stripped away.
 
  • Seven brands entered the BrandZ™ China Top 100 for the first time in 2017: retailer vip.com; China CITIC Bank; technology brand iQiyi; Helian Home, an apparel leader; travel agency Caissa; the car brand Geely, and Vatti, a home appliance maker.
 
  • Two retailers, Semir and Gome, returned to the BrandZ™ China Top 100 after an absence of several years.
 
  • Education and travel agencies led the 20 categories in the BrandZ™ China Top 100 in value increase, rising 46 percent, far outpacing the overall 6 percent ranking rise.
 
  • Lenovo led the BrandZ™ China Top 100 in the proportion of revenue gained from overseas business, at 72 percent. Two other technology brands followed Lenovo in the proportion of global business: Huawei, 58 percent and ZTE, 47 percent.
 
  • The BrandZ™ China Top 100 Portfolio, which includes all the Brands in the China BrandZÔ  Top 100, far outperformed the MSCI China Index, improving 76 percent since July 2010, compared with a 6 percent rise for the MSCI China Index.
 
  • A stock portfolio of the brands in the BrandZ™ China Top 100 with the strongest Brand Contribution was up 152.7 percent over the same period. Brand Contribution is the BrandZ™metric that measures the strength of brand alone with financial and other factors stripped away.
 
  • For the first time, Chinese brands exceeded multinationals competing in China in Brand Power, the BrandZ™ metric of brand equity, the consumer inclination to select a particular brand.