Company: Unilever Indonesia Tbk PT
Brand value: US$331 million
Year on Year Change: -6%
Headquarter city: Jakarta, Indonesia
Industry: Personal Care
Year formed: 1952
Sunsilk shampoo is seen as a favorite local brand thanks to its long heritage, its use of local celebrities in advertising, and products that cater to the needs of local women in a cheerful, trendy way. Sunsilk has for many years encouraged Indonesian women to be proud of their naturally dark hair and appreciate the beauty of hijab-wearing women. Singer-songwriter Raisa has become a Sunsilk brand ambassador and is closely associated with the Black Shine variant; she appears in the latest TV commercial alongside singer Isyana Sarasvati, as Sunsilk increasingly focuses on the idea of women supporting each other to achieve their goals. The annual “Hijab Hunt” beauty and talent contest has grown tremendously since its launch seven years ago, and the multi-city live event “Kilau Fest” (Shine Fest), is in its fourth year, this year with a message of national unity: #HitamItuMerahPutih (black is red and white).