We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.



Parent Company: Suzuki Motor Corp

Brand value: $1,602 million

Headquarter city: Shizuoka

Industry: Cars

Year formed: 1949

Suzuki is a major Japanese car brand especially known in Japan for its small and mini-sized models. It also makes motorcycles, ATVs, and engines, and provides car parts to a variety of other Japanese manufacturers. The brand’s motto is, “Let's create valuable products in the position of consumers.” With the slogans, “small cars, big future, “ and “small, light, short, beautiful,” Suzuki aims to make the kind of small cars that customers demand, all while making environmentally friendly products. Overall, Suzuki is a top-15 brand by sales worldwide and a top 5 brand in Japan, and recently posted record sales of 3.3 million units sold worldwide in fiscal year 2018 (despite having exited the U.S. Market in 2012). The company’s global fortunes have been especially buoyed by its strong presence in India, where its partially owned Indian subsidiary controls almost half of the national market. In the past year the company has deepened its alliance with Toyota to make electric and “smart” vehicles, with a special focus on India. Although it started as a loom works company in 1909, the company listed as a car company under its current name in 1949, and has seen become known under its signature “S” logo – an image that has long stood for lightness, speed, creativity, and value. Suzuki is listed on the Tokyo Stock Exchange.