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T-Mobile US

T-Mobile US

Company: T-Mobile US Inc.

Brand Value: $16,926 Million

Headquarters: Bellevue, WA

Category: Telecom providers

Year formed: 1994

T-Mobile US offers wireless voice and data services over a network that reaches 98% of Americans. It is the country’s third-largest wireless service provider with over 2,000 company-run retail locations and 1,000 branded stores. T-Mobile manages to stand out in an often poorly differentiated category by branding itself as the “uncarrier.” Pitching its services primarily to customers cynical about mobile phone companies or who have had negative experiences with other carriers, it drops unpopular practices like subsidized phones, charges for overuse of data, and early termination fees. It has also shown an innovative mindset with its Tuesday app, which gives away free goods and services once a week. This strategy has fueled strong growth, particularly among younger, more tech-savvy consumers.

 

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