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T-Mobile US

T-Mobile US

Company: T-Mobile US Inc.

Brand Value: $20,487 Million

Headquarters: Bellevue, WA

Year on Year Change: 14%

Category: Telecom Providers

Year formed: 1994

T-Mobile US offers wireless voice and data services over a network that reaches 99 percent of Americans with 4G LTE coverage. T-Mobile manages to stand out in an often poorly-differentiated category by branding itself as the “uncarrier.” Pitching its services primarily to customers cynical about mobile phone companies or who have had negative experiences with other carriers, it boldly eliminated unpopular practices like subsidized phones, charges for overuse of data, and early termination fees. Recently, T-Mobile has been pursuing a merger with rival Sprint to help accelerate its introduction of 5G technology.

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