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Taco Bell

Taco Bell

Company: Yum! Brands, Inc.

Brand Value: $4,661 Million

Headquarters: Irvine, CA

Category: Fast food

Year formed: 1962

Taco Bell is a chain of Tex-Mex-style fast food restaurants, serving tacos, nachos, burritos, and its own, often creative takes on the genre. The brand currently has 7,000 locations, largely in the United States. With a strong, working-class brand positioning, it appeals primarily to a younger audience, but ironically not those who identify as Hispanic, who rarely buy the brand. Taco Bell is known for its large and eclectic menu, regularly launching PR-friendly items, such as Dorito Locos Tacos and its Naked Chicken Chalupa, which uses chicken as a taco shell.The brand also wins industry praise for its humorous, yet natural social media presence, which has gained it nearly 2 million Twitter followers. Taco Bell has recently been driving growth for its parent Yum! Brands, which reported that the brand’s same store sales rose 8 percent in Q1 2017.