Company: Yum! Brands, Inc., Yum China Holding, Inc.
Headquarters: Irvine, CA
Year on Year Change: NEW
Industry: Fast Food
Year Formed: 1962
Taco Bell is a chain of Mexican-inspired fast food restaurants, serving tacos, nachos, burritos, and its own, often creative takes on the genre. The brand currently has more than 7,000 locations, largely in the United States. With a strong, working-class brand positioning, it appeals primarily to a younger audience, but ironically not those who identify as Hispanic, who rarely buy the brand. Taco Bell is known for its large and eclectic menu, regularly launching PR-friendly items that capture the public imagination. Customers can also access Taco Bell through mobile app, online via Ta.co, and even access delivery through a partnership with Grubhub. The brand also provides educational opportunities and other benefits through the Taco Bell Foundation, Live Más scholarship, and Feed the Beat programs.