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Target

Target

Company: Target Corp.

Brand Value: $7,517 Million

Headquarters: Minneapolis, MN

Category: Retail

Year formed: 1902

Target is the United States’ second-largest discount retailer behind Walmart. It has long been known for its middle market approach, appealing to younger, image-conscious shoppers with fashionable product lines. It currently has 1,806 stores scattered throughout the United States, including both traditional big box as well as smaller, urban stores. After a disappointing 2016, Target has decided to invest $7 billion in its stores and supply chain. Among other things, it will launch more than a dozen new brands in the next 18 months, hoping to deliver on its “Expect More” promise through a renewed focus on kids, babies, and style. It has also dropped several longtime partners and introduced new clothing brands that will refresh their lines more frequently. Results for 2017 were encouraging, as Target beat analyst estimates in Q2, citing increased store traffic and online sales.

 

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