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Tchibo

Tchibo

Company: Maxingvest AG

Brand value: US$1,017 million

Headquarter city: Hamburg

Category: Retail

Year formed: 1949

Tchibo is an international retailer that began as a mail-order roasted coffee business and still has coffee at the heart of the company. In the years following its launch, Tchibo opened its own stores and established shelves and sections within supermarkets and bakeries. In addition to the core coffee business, Tchibo expanded the product range with weekly changing promotions. The motto “Every week a new world” reflects this perfectly and every week has a new theme. The promotions give shoppers a reason to stop by more regularly, to see what the current theme or range is. This can vary from clothing, jewelry and accessories to bed linen and furniture. There are 620 Tchibo stores in Germany and around 350 internationally. The brand promotes sustainability and offers parents the opportunity to rent clothing for young children so that items are reused after they have been outgrown. Tchibo’s advertising campaign for its wide range of eco and recycling products promotes "Living more sustainably. Every day".