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Company: Groupe SEB

Brand value: US$ 774 million

Change since 2018: NEW ENTRY!

Headquarter city: Ecully

Category: Home Appliances

Year formed: 1956

Tefal is a cookware and small appliance manufacturer, which takes its name from the words “Teflon” and “aluminium”. It is best known for its non-stick cookware and for providing innovative products at affordable prices. The range includes breadmakers, steamers and yoghurt makers, as well as an extensive selection of pans. Tefal has almost 150 patents around the world, and its products are sold in 144 countries. The brand positions itself as a helpful companion to people who want to simplify their lives and enjoy great food with those they love. In September 2018, Tefal launched Cake Factory, a new appliance that makes it easier to bake cakes and muffins by controlling temperatures and cooking times. It includes a recipe book, and further recipes will be made available on the Tefal mobile app. Tefal has been part of Groupe SEB since 1968. The group owns other cookware brands, including Moulinex, Krups and Rowenta.