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Tesla

Tesla

Company: Tesla Inc.

Brand Value: $8,319 Million

Headquarters: Palo Alto, CA

Category: Cars

Year formed: 2003

After launching its first electric sports car in 2008, Tesla proved how quickly a company could build a beloved brand. It manufactures and sells a range of environmentally conscious products, including cars, battery packs, and solar panels, and is developing its much-hyped Hyperloop high speed transportation system. Led by visionary CEO Elon Musk, Tesla created a new business model for the automobile industry, in which the company owns its own dealerships and sells directly to the consumer. Tesla’s cars distinguish themselves by their energy efficiency, cutting edge technology, and low carbon footprint—winning them many exuberant fans, who serve as walking advertisements for the brand. Recently, the company debuted the Model S, whose $35,000 price tag promises to bring Tesla’s electric vehicles, which were formerly deemed luxury items, to the masses. Tesla operates 200 retail stores and galleries globally.

 

 

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