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Parent Company: Takeaway.com NV

Brand value: US$1,904 Mil.

Headquarter City: Amsterdam

Industry: Online Food Delivery

Year formed: 2000

Thuisbezorgd.nl is beloved in the Netherlands as a quirky national success story. It’s also, not incidentally, the leading online food delivery marketplace in continental Europe. Its beginnings are now the stuff of legend: Jitse Groen founded the site in 2000 when he was still a student, after discovering how difficult it was to order food online. The company has grown by leaps and bounds ever since: in the Netherlands alone, the company processed 159 million orders in 2019, which meant a strong year-on-year growth of 70 percent compared to the year prior. The company protects its brand awareness with extensive advertising, often around the theme of “Time for Takeaway.com”; the message is that with Takeaway.com, food arrives “on time” so you can have a “great time.” In July 2019, Thuisbezorgd.nl shook the world of online food delivery by announcing the fusion with tier British rival Just Eat to create a global food delivery company. After the approved by shareholders, Thuisbezorgd CEO Jitse Groen remains CEO of the new company acting under the name Just Eat Takeaway. Next up? A possible merger of Just Eat Takeaway.com and Grubhub. In the sustainability realm, in December 2019 Thuisbezorgd.nl introduced a worldwide plastic ban for all partner web shops, with a goal of steering their industry away from single-use plastic. Contrary to other companies, the coronavirus crisis of 2020 had a positive effect on Takeaway.com, with a strong increase in orders compared to the previous year. Just Eat Takeaway is listed on Euronext Amsterdam and the London Stock Exchange.

Responsibility index: 151