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Company: Telecom Italia Spa

Brand value: US$9,409 million

Change since 2018: 2%

Headquarter city: Rome

Category: Telecom Providers

Year formed: 1995

TIM began as the mobile division of Telecom Italia, and now offers mobile and landline services, internet connections and television content under a single brand. It has 45 percent market share of business connections, 30 percent of the mobile market and 52 percent of landlines. Its brand promise is “Connessi alla vita. Sempre. Ovunque. Meglio.” (Connected to life. Always. Everywhere. Better.) In its communication, TIM positions itself as a technological pioneer, and advertising has featured endorsements from local celebrities as well as the inventor of the internet, Tim Berners-Lee. The brand has become strongly associated with its highly successful “dancer” campaign, which featured YouTube dancer Sven Otten. TIM sponsors the Italian national soccer team, the Serie A soccer league and the Sanremo Music Festival.