We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Tim Hortons

Tim Hortons

Parent Company: Restaurant Brands International Inc.

Brand Value: $5,588 million

Headquarter City: Toronto

YoY Change: -17%

Industry: Fast food

Year Formed: 1964

For 24 seasons, Miles Gilbert "Tim" Horton was a legendary player in the National Hockey League, before parlaying his fame into the first Tim Hortons store. While Horton died in a tragic car accident in 1974, the brand grew to be Canada’s largest quick-service restaurant chain, serving more coffee than any other restaurant chain except Starbucks. It is particularly ubiquitous in Canada, serving small towns across the country that often lack any other fast food restaurants. While it’s best known for doughnuts, which is welcome in a nation said to consume more of them per capita than any other county, it also serves a full range of soups, sandwiches, and breakfast items. “Tim’s,” or “Timmies” as it’s known in its home market, is one of the most iconic brands in the country and routinely shows up in popular culture. The brand also has long supported local communities through the Tim Hortons Children’s Foundation (Tim Horton loved kids), which sends thousands of underprivileged kids to camp every year, as well as other initiatives like the Timbits Minor Sports Program.