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TJ Maxx

TJ Maxx

Company: TJX Companies, Inc.

Brand Value: $4,765 Millions

Headquarters: Framingham, MA

Category: Retail

Year formed: 1976

TJ Maxx is one of the largest clothing retailers in the US. While the brand keeps its exact strategy a closely held secret, it is generally known for providing brand-name clothing at a fraction of its usual cost. It attracts both everyday bargain hunters as well as more affluent shoppers who are unwilling to pay full price. TJ Maxx is also known for its “treasure hunt” experience, in which extremely high end items are hidden among less exclusive ones in its bins and bargain racks. To reinforce this strategy, it recently ran a campaign around the idea of “Ridiculous Possibilities.” TJ Maxx is not a traditional discounter, however, and is known for providing excellent value rather than cheap products. It currently has 1,191 locations, and parent company TJX has reported steady growth the last couple of years. In an era of increasing online sales, it has plans to increase its brick-and-mortar presence by 50 percent.

 

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