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Top Line Results

Summary of key brand and category changes

 

China Top 100 rises 23% in brand value

 

The BrandZ™ China Top 100 Most Valuable Chinese Brands rose 23 percent in value, the greatest one-year rise since publishing the first China Top 100 in 2014.

 

Top 100 portfolio outperforms MSCI

 

The BrandZ™ China Top 100 Portfolio, which includes all the brands in the China Top 100 ranking, has increased 179.1 percent since July 2010, almost three times the rate of the MSCI China Index, which increased only 61.6 percent over the same period.

 

 

BRANDS

 

Xueersi rises 139 percent

 

The education brand Xueersi again led the BrandZ™ China Top 100 in year-on-year value increase, with a 139 percent rise in value, which followed its 58 percent rise a year earlier.

 

11 newcomers join the ranking

 

Eleven brands from six categories entered the BrandZ™ China Top 100 this year for the first time. The high number of brands reflects the inclusion of another category, logistics, and the ranking’s high level of churn.

 

Lenovo, Huawei lead in overseas revenue

 

Although more Chinese brands are expanding abroad, Lenovo and Huawei continued to lead in the percent of revenue gained overseas, 72 percent and 55 percent, respectively.

 

Tencent remains No. 1 in value

 

A 25 percent increase lifted the value of Tencent to $132.2 billion, making technology giant China’s most valuable brand, by far, for the fourth consecutive year, since it surpassed China Mobile in the 2015 ranking.

 

 

Mengniu tops ranking

in Brand Contribution

 

The dairy brand Mengniu led the ranking in Brand Contribution, the BrandZ™ metric that assesses the extent to which brand alone, independent of financial or market factors, drives purchasing volume and enables a brand to command a price premium.

 

 

CATEGORIES

 

Education leads category growth

 

The education category rose 68 percent in value on top of a 46 percent rise a year ago. Factors driving category’s strong performance include the commitment of Chinese to a better life for themselves and their children, and the country’s rigorous, test-centric education system.

 

Growth crosses most categories

 

Fifteen of the 21 categories examined in the BrandZ™ China Top 100 report increased in value, compared with only 12 of the 20 categories included in last year’s report. In general, category-by-category, the rate of growth was higher and the rate of decline was lower.

 

Logistics category added to ranking

 

Five logistics brands entered the BrandZ™ China Top 100 this year. The addition of the logistics category to the ranking reflects the dramatic impact of e-commerce in China and the rapid urbanization of inland regions.