We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Total

Total

Company: TOTAL SA

Brand value: US$5,040 million

Headquarter city: Paris

Industry: Oil & Gas

Year formed: 1924

Total is the fourth-largest oil and gas producer in the world, as well as a leading player in the global solar industry. In France, it is best known to consumers as a premium motor fuel and lubricants brand, with around 2,000 filling stations around the country. France accounts for 22 percent of turnover; Total has extensive operations in other European markets, Africa and the Middle East, with over 16,000 filling stations worldwide. The company has states its commitment to producing energy that is affordable, reliable and clean; its 100 percent-owned subsidiary, Total Solar, in 2017 started construction of it second solar power plant in Japan, which is designed to power over 8,000 households. Total also supplied solar photovoltaic cells to commercial and residential customers. In France, recent communications have focused on Total’s own Excellium fuel, a premium diesel product it describes as “The fuel that cleans your engine, kilometer after kilometer”. Total is listed on the Paris Stock Exchange and is a constituent stock of the CAC 40 index.