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Company: TUI AG        

Brand value: US$1,150 million

Change since 2018: -30%

Headquarter city: Hanover

Category: Travel Services

Year formed: 1923


 is the world’s largest tourism business. It comprises 1,600 travel agencies, online portals, six airlines with 150 airplanes, over 380 hotels and resorts, and 17 cruise liners. Each year, TUI provides around 27 million customers with holiday experiences in 180 countries and regions. The business has been expanding into new markets, with a focus on countries with growing middle classes such as China, India, Brazil and Malaysia. In addition, it has been introducing a new digital, standardized, globally scalable software architecture to make the brand more accessible, and boost sales and visibility online. TUI prides itself on promoting sustainable tourism and employs around 70,000 people.