We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

TV station features football, talent quests and music

SCTV

 

Company: PT Surya Citra Media

Brand value: US$502 million

Headquarter city: Jakarta

Year on year change: -15%

Industry: Entertainment

Year formed: 1990

 

SCTV was the second-ever commercial TV station to launch in Indonesia and is well known for airing high-profile concerts and events, prestigious sporting content including the Spanish football league La Liga, and carried coverage of the 2016 Olympic Games. It also hosts a popular annual music awards ceremony. The channel has been famous over the years for its soap operas, talent contests and reality TV shows, but its highest rating program in 2016, the series Cinta Yang Tertukar, slipped outside the top 10 ranking shows in the national ratings. Despite this, and an overall audience share that slipped to number two in 2016, advertising revenue has remained strong, contributing to steady stock prices for parent company Surya Citra Media. Audience share improved somewhat in early 2017. SCTV was founded by PT Surya Citra Televisi in Surabaya, and in 2002, PT Surya Citra Media acquired 99.99 percent of shares. PT Surya Citra Media listed on the Indonesia Stock Exchange the same year.