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Company: UniCredit SpA

Brand value: US$1,869 million

Headquarter city: Milan

Category: Banks

Year formed: 1998


UniCredit is an Italian-founded global banking and financial services brand. It is one of the largest banks in Italy, formed by the merger of several other banks, including Unicredito and Credito Italiano, in 1998. There are more than 4,000 UniCredit branches in Italy, and the bank operates in 22 countries, serving 40 million clients worldwide. UniCredit is a significant investor in advertising, which tends to position the brand as an innovator in the sector. The focus of their communications is primarily on the emotional benefits of being a UniCredit customer, with the tagline “Benvenuto in UniCredit”, which means “Welcome to UniCredit”. Since 2012, the brand’s headquarters has been the UniCredit Tower in Milan, which at 231 meters high is the tallest building in Italy. It has redefined the skyline of Milan and is now an icon of the city. Lights on the spire are lit up at night, often with colors to reflect the seasons or events in the news. The colors of the Italian flag feature frequently, though were replaced with the colors of the French flag after terrorist attacks in Paris, and with rainbow colors after a nightclub shooting in Orlando. UniCredit is listed on the Milan and Frankfurt stock exchanges and is a constituent stock of the Euro Stoxx 50 index of leading shares.