Parent Company: Fast Retailing Co. Ltd
Brand value: $9,828 million
Headquarter city: Tokyo
Year formed: 1984
Uniqlo is the flagship retail chain offering of apparel giant Fast Retailing, and one of the world’s largest clothing retailers behind Zara and H&M. First opened as “Unique Clothing Warehouse” in Hiroshima City in 1984, by the late 1990s Uniqlo began to focus its energies on high quality, private-branded goods that could be sold at a fair cost – a concept now called “LifeWear.” The brand had their first mega-hit in Japan in 2000, when their fleece offerings in 51 colors set off a “whirlwind” of demand. Other key offerings have featured a union of science and technology – most notably, Uniqlo’s Heattech and Airism fabrics developed with Japan’s Toray Industries. At the same time, an ongoing series of designer collaborations with designers like Jil Sander, Christophe Lemaire, and Daiki Suzuki have earned Uniqlo fashion bona fides that far surpass its competition. The chain has also continued to drive traffic and publicity with limited collaborations with cultural institutions like Disney, KAWS, and Sailor Moon. Global Brand Ambassadors include Kei Nishikori, Roger Federer, Adam Scott, and Ayumu Hirano; corporate social responsibility (CSR) efforts focus on reducing waste and helping refugees. Fast Retailing Ltd is listed on the Tokyo and Hong Kong Stock Exchanges.